“Frieren: Beyond Journey’s End” × GU Collaboration! Iconic Scenes Turned Into Stylish Items
The highly anticipated first collaboration between the anime “Frieren: Beyond Journey’s End” and GU is here! Starting December 13, 2024, a collection inspired by Frieren’s past and present memories will be available at GU stores nationwide and online. Let’s dive into the details of this exciting collection.
About “Frieren: Beyond Journey’s End”
“Frieren: Beyond Journey’s End” tells the story of Frieren, a mage who once traveled with a hero’s party to defeat the Demon King. The tale begins after their success, focusing on her journey to understand human emotions and connections. As of June 2024, the manga has sold over 22 million copies and earned numerous awards, making it a sensation among fans.
The anime adaptation, which aired from September 2023 to March 2024, captivated audiences worldwide and has a second season in the works.
Highlights of the Collaboration Collection
GU’s collection features designs inspired by Frieren’s cherished memories, with four central themes reflected in the items:
Party
©Kanehito Yamada, Tsukasa Abe/Shogakukan/ “Frieren”Project
Designs inspired by the hero Himmel’s party and Frieren’s current companions. These items evoke the bonds of friendship and adventures shared by the characters.
Trunk
These items draw on Frieren’s signature trunk and the magical flower fields she conjures, bringing a unique sense of the story’s enchanting world.
Present
©Kanehito Yamada, Tsukasa Abe/Shogakukan/ “Frieren”Project
Items themed around the moonflower of Himmel’s hometown and gifts given to Fern. These designs carry a warm, heartfelt vibe.
Scene
©Kanehito Yamada, Tsukasa Abe/Shogakukan/ “Frieren”Project
Iconic moments, such as Frieren’s battle with Aura the Guillotine or her encounter with a mimic trap, are artistically captured in these designs.
Product Lineup and Pricing
The collection includes a variety of fashion and lifestyle items that fans can enjoy in their daily lives. From gender-neutral apparel to practical accessories, the lineup offers something for everyone:
- Sweatshirts
- Loungewear
- Trunk-shaped pouches
- Bags
- Socks
Price range: ¥390–¥3,990, making these items both stylish and affordable.
Special Decorations and Previews
Ahead of the official release, limited GU stores will host special decorations and previews starting November 29, 2024. Visitors can experience the collection’s world and view items before their release.
Window Decorations
- Marronnier Gate Ginza Store
- Shibuya Store
Previews
- Marronnier Gate Ginza Store
- Shibuya Store
- Bic Camera Shinjuku East Exit Store
- Nagoya Gate Tower Store
- Tenjin Store
- Sapporo Kiyota Store
Sales Details
- Launch Date: December 13, 2024
- Sales Locations: GU stores nationwide and online
- Special Page: GU Official Collaboration Page
The Appeal of “Frieren: Beyond Journey’s End”
This series stands out by exploring the “after” of a typical heroic journey. Its heartfelt dialogue, memorable characters, and mix of emotional and humorous moments have drawn in a global audience. With this collaboration, fans can bring pieces of Frieren’s world into their everyday lives.
Conclusion
The “Frieren: Beyond Journey’s End” × GU collaboration offers fans an extraordinary way to celebrate the series. With designs inspired by beloved scenes and characters, these items are perfect for daily use or as collectible keepsakes. Be sure to check out the details and plan your visit to experience this special collection!
For the latest updates and more details, please check the official site or X (formerly Twitter).
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