Nakiri Ayame Becomes Maxell Izumi’s CVO! Launch of the “Oni Zori Shaver Campaign”

On December 2, 2024, Maxell Izumi Co., Ltd. announced that Nakiri Ayame, a popular VTuber from Hololive, has been appointed as the company’s Chief VTuber Officer (CVO). Along with this announcement, the “Oni Zori Shaver Campaign,” featuring Ayame in a special collaboration, is now underway. The campaign includes exclusive merchandise, a special music video, and live commerce sales.

Highlights of the Nakiri Ayame × everedge IZUMI PREMIUM Collaboration

A special live stream will be held on Ayame’s YouTube channel “Nakiri Ayame Ch. 百鬼あやめ” starting at 8:00 PM (JST) on December 2, 2024. During this event, Ayame will make a greeting as the newly appointed CVO, introduce the collaboration music video “Sore Sore Ondo,” and discuss the features of the shaver. Additionally, a special limited-edition “everedge IZUMI PREMIUM Nakiri Ayame Limited Model” will be sold through live commerce, with only 300 units available.

Special Collaboration Music Video “Sore Sore Ondo”

As part of the campaign, the collaboration music video “Sore Sore Ondo” will be released. This track features a fun, upbeat melody with traditional Japanese elements, perfectly suited to Ayame’s character. The lyrics playfully describe “shaving away with everedge,” emphasizing the “sharp cutting edge” and “long-lasting performance” of the shaver. The video features original illustrations by the artist Hyōna, creating a lively, festival-like atmosphere. The music video will also be aired as a web commercial, and TV commercials will be broadcast in Nagano and Fukuoka Prefectures.

Limited-Edition Merchandise Giveaway Campaign

During the campaign, customers who purchase eligible products will have the chance to receive exclusive merchandise. The eligible products are from the “everedge IZUMI PREMIUM” series, and prizes include a shaver stand, sports towel, tapestry, and acrylic stand. The giveaway campaign runs from December 2, 2024, to January 31, 2025, and 1,000 winners will be selected.

Exclusive Shaving Movie “Shaving with Ayame”

As a bonus, customers who purchase eligible products will receive an exclusive movie titled “Shaving with Ayame,” where they can enjoy a fun and interactive shaving experience with Nakiri Ayame. This movie will be available on the campaign website.

Everyone Can Enter the “Oni Zori Shaver X Campaign”

From December 3, 2024, 12:00 PM to December 15, 2024, 11:59 PM, fans can participate in the “Oni Zori Shaver X Campaign” by following Maxell Izumi’s official Twitter account and reposting the designated tweet with the hashtag “#OniZoriShaver.” One lucky winner will receive a limited-edition acrylic board with a handwritten autograph by Nakiri Ayame.

Limited Edition “everedge IZUMI PREMIUM Nakiri Ayame Model” for Sale

In celebration of the campaign, Maxell Izumi will release 300 limited-edition “everedge IZUMI PREMIUM Nakiri Ayame Limited Model IZF-E863W-NR,” designed with Ayame’s signature red color. The model will come with a special case and will be available for purchase on Maxell’s official shop starting from 8:00 PM on December 2, 2024, in conjunction with the live stream.

About Nakiri Ayame, CVO (Chief VTuber Officer)

Nakiri Ayame is a mischievous, fun-loving oni girl attending a demon school. Despite her playful nature, she is also the student council president, showcasing her leadership skills. As the new CVO of Maxell Izumi, Ayame is promoting the “sharp cutting edge” and “long-lasting performance” of the “Oni Zori Shaver” while adding her own unique charm.

Summary

The Nakiri Ayame × Maxell Izumi “Oni Zori Shaver Campaign” is an exciting collaboration that fans of VTubers and shavers alike will not want to miss. The campaign includes live streaming events, exclusive merchandise, a unique collaboration music video, and special bonuses for customers who make purchases. Don’t miss your chance to grab the limited-edition items and enjoy the quirky, fun atmosphere of this campaign.

For the latest updates and details, be sure to check the official websites and official Twitter accounts for the most current information.

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